What good is a professional corporate branding design or high-level packaging design if it doesn’t sell at the shelf? Your design can win awards or get approved by the people in the boardroom, but it’s pretty meaningless if the product doesn’t sell.
You want it to sell, because without sales, your buyer and their company won’t be successful, and you won’t be successful either. If your packaging design sells, they will continue to work with you. They’ll value your experience, expertise and creativity, and your sales savvy and knowledge.
You want it to sell, because without sales, your buyer and their company won’t be successful, and you won’t be successful either. If your packaging design sells, they will continue to work with you. They’ll value your experience, expertise and creativity, and your sales savvy and knowledge.
Why won’t it sell? Because even though it might be pretty, your branding design might not necessarily speak to the audience’s needs and wants. It might be award-winning packaging design, but it’s also got to impress and motivate the shoppers enough to pick it up and buy it. It’s got to speak to the needs and the wants of the consumer who is looking at the shelf.
The product also has to be high enough quality to make the consumer purchase the product again. Your packaging design is the first chance your product has to get picked up. But if the quality of the product itself, whether it be shampoo, body cream or anti-wrinkle cream, isn’t up to par, then it will only get purchased once. This is why great packaging design is even better when it’s supports a good quality product.
By giving your product a strong shelf identity, it will get noticed and purchased. Go the extra mile with your corporate branding design to make sure it sells.
The product also has to be high enough quality to make the consumer purchase the product again. Your packaging design is the first chance your product has to get picked up. But if the quality of the product itself, whether it be shampoo, body cream or anti-wrinkle cream, isn’t up to par, then it will only get purchased once. This is why great packaging design is even better when it’s supports a good quality product.
By giving your product a strong shelf identity, it will get noticed and purchased. Go the extra mile with your corporate branding design to make sure it sells.
