• Budget – What is their budget? You’ll need to know before you can figure out what’s possible. Discuss budget up front, and it will help you figure out if you can bring in a team to help with your design. In order to maximize their budget, it’s important to have time on your side.
• Audience – Make sure the branding design will resonate with the audience at the shelf. Do your research, look at other packaging design, and try to get inside the audience’s heads. What are their needs? What motivates them?
• Thinking outside the box – You want to stand out from all the other packaging designs on the shelf. How you can be memorable? How can you be different? What can you do with your design to stand out? Sometimes this means thinking outside the box and taking a new approach that hasn’t been taken before.
• Speaking to the value – What is the value this audience will get by buying your product? How can your branding design make the audience understand the value of your product?
• Shelf price – What is the product selling price? If it is high, your packaging design needs to look even more elevated and expensive. This is what will help the audience be motivated to purchase. Would you want to spend a lot of money on packaging design that looks cheap? Take the extra time to make this branding design look worth it.
• Decision makers-Who are the decision makers for this branding design project?
• Selling at shelf – Ultimately, it’s important that your packaging design has a shelf identity. It needs to sell at the shelf.
