Packaging Design for Your New Launches

Packaging Design works perfect when it is designed in preferred manner. We at Shelf Identity ensure to provide you top class designs when it comes to packages. Our years of experience in this field have given us the tools that can be used to come up with designs that can last long and attract customers. A good packaging designs bridges the gap between the customer and the product, this is the ideology in which we believe in. Our design team will create visuals/samples which can give you a brief idea about the entire design. Illustration of samples will be according to the features of your product, in our designs we like to tell more about the product. The customer should know that yes this is the one I need for my day to day tasks. This sort of feeling is generated from our designs which are world class. 

We have our website which can be checked to know more about Packaging Design. All you need to do is log on to http://www.shelfidentity.com and give us a call; our Design Team will assist you in converting your dreams into reality. This sort of confidence is delivered by our team who has years of experience in this field. We adhere to international standards when it comes to creating such designs, tools used are updated on regular basis, and it can surely bring out wonders. Conversion of your sales will be taken care by our designs which are different from the rest; we would be surely providing you multiple samples.

Creative Briefs: Stop Telling Me the Solution

Clients/Buyers seem to always have an answer. Maybe after being burned by bad creative, they learned to do this to protect them selves. Let’s say there’s a new, natural, organic hand soap that needs packaging. Maybe the buyer fills out a creative brief, or maybe they tell you what they need, verbally.

But instead of telling you the problem that needs solving—they tell you the solution. Here’s what this looks like:

Telling you the solution:

“It needs to look natural, so I expect to see green trees, leaves, water droplets and earth tones.”

Telling you the problem:

“It needs to look premium. It will have a high price point. It should feel fresh, luxurious, invigorating.”

When they tell you the solution, it halts your creative reins, and often times, they get something mediocre that looks every other natural hand soap package. On the other hand, when they tell you the problem, you can create something that will truly answer the need and make this product stand out. It’s as simple as that.

What should you do about it?

I’m famous among my buyers for saying, “Stop telling me the solution, and tell me your problem.” I educate my buyers about how to do this. Believe me … a savvy buyer wants to know how to communicate with you to get the best results. Instead of letting the buyer use words that hinder the creative process: “I like green, I like leaves, polka dots will work here,” guide them towards words that will help you do your job better: “delicious, tempting, refreshing, a tremendous sense of clean.” And if your buyer is still telling you the solution instead of the problem, you can help them evolve with one of my favorite approaches, The Rule of Three, coming next week. Stay tuned…

6 Tips to Wow the Left-Brainers

You’re a creative, right-brained person. The boardroom is filled with left-brainers. The two groups think so differently from one another — how can anything be accomplished in this scenario ? In the past 20 years, I’ve seen many right-brainers fail. To survive in this left-brained world, I learned a few techniques to bridge the gap:

1.Be the bridge builder.

It is your job, as the right-brained person, to build the bridge. A client comes with a very practical need. They know creative is part of the answer, but they don’t know why. Put on your business suit, get into lefty-mode, and establish a comfort level on their terrain. Once they trust you and know you understand them, they’ll be more willing to come on the journey with you.

2.Diffuse right-brain issues first.

Before the decision-makers can appreciate the creative element of your work — they need to understand WHY you developed it. (The answer is not because you had “a great idea” of because “this color palette is the latest trend.”) What is this creative based on ? What research did you do? Walk them through the logical steps first. The left-brainers in the boardroom want to know that:

oYou went to the store and reviewed where this product would be sitting
oYou looked at what it would be next to
oYou examined every element of the competitors’ approaches (design, graphic elements, words, colors, bullet points)

3.Be the expert.

Never get in a subjective war of words with when presenting to a client. You have the advantage in this situation. You know why you did what you did. Right ? So tell them. Show them your research, audits. Remember, this isn’t your first rodeo.

4.Present in the environment.

One of the biggest left-brain issue cancellers is to present concepts in the environment consumers would be in. Does this mean going to the aisle itself ? Maybe. It definitely means showing your design against the actual visual backdrop. Remember, the shelf is where the decision-makers are more concerned about success.

5.Speak their language.

The left-brainers are not designers. Forget design lingo. Instead of, “We chose orange because it complements the lines and aesthetics of the logo,” say, “We chose orange because it pops against the competition’s designs. All of their packaging is blue or grey.” Talk about the rationale behind your presentation. Share the reasons why you’ve done what you’ve done.

6.Listen.

Do they get it ? Or do they still not understand ? Do you need to do more homework ? Listen for the little things. The silence. The hesitations. The concerns. The ones who are the most silent are the ones you have to engage. A talkative client is an easy client. It’s the quiet ones who can be tougher. Engage them; ask questions. Be available to clarify. Creative, if we don’t connect with the left brain way at the beginning, we’re in trouble. Don’t go right into the creative — first you have to set level expectations. Remember your audience — and be the bridge builder. In a world of right-brained and left-brained people, I believe a great designer is capable of being both.